Downtown Ashland

Ashland’s Downtown has a lot to offer…next to the water!

Historic Buildings, Murals, Moasic Sexy Trashcans, Artful Benches and Moasic Mural on the side of the Chequamegon Food Coop Mural and in the Tunnel that connects Ashland’s Main Street to Lake Superior
Click this link to see for yourself what great shopping opportunities Ashland has to offer!

Shop Local
Artisan-baked bread. Fine art. Handmade German chocolates. And snowshoes?
It’s all in the unique mix that makes Ashland the Heart of the Chequamegon Bay.

For your next adventure, discover Ashland’s one-of-a-kind shops, galleries, and specialty stores, offering everything from local treats and gourmet delights to outdoor gear, clothing, and fine art. Looking for the perfect gift for someone special? As you wander through Ashland’s charming historic Main Street district, you’ll find countless intriguing options.

Fine dining, cozy cafés, fast food, and even a brewery?
It’s all in the unique mix that makes Ashland the Heart of the Chequamegon Bay.

While Ashland is celebrated for its scenic landscapes and outdoor adventures, it also offers a diverse array of dining options that are sure to satisfy any craving. Experience home-cooked specialties at one of the town’s locally-owned eateries or enjoy an award-winning craft beer at a nearby brewery. You can even gather local organic ingredients, artisan breads, and cheeses to create the perfect picnic in the Northwoods.

If pizza is what you’re after, Ashland won’t disappoint. Whether you prefer thick or thin crust, there’s no shortage of fantastic choices. Indulge in a slice of taco pizza at Hugo’s , or have a classic pepperoni pizza delivered right to your door from Pizza Pub. Savor a fresh Margherita pizza from The Alley , or try a delicious stuffed-crust pie overflowing with toppings at Frankie’s Pizza.

Ashland has been designated the “Historic Mural Capital of Wisconsin”. Murals are mostly located in Ashland’s historic downtown shopping district. Click here for the Mural Walk.